The search brings history to life by making it more personal.

VOA: special.2010.06.28

But a personal experience gave me a whole new appreciation of the power of making it personal.

FORBES: Personalization Goes Beyond the Name Game

Great respect goes to Barack Obama not only for saying criticism of candidates' children is out of bounds in political campaigns, but for making it personal, and therefore believable.

WSJ: Open Mic Night at MSNBC

With its lock on making the microprocessors for the dominant personal computer it seemed positioned to stay on top forever.

FORBES: Connect