Work gives you an opportunity to make a meaningful and significant contribution to the world.

FORBES: Godly Work

Many early stage entrepreneurial companies are staffed by zealots as well, but very few of their managers realize that it is meaningful work, autonomy and the opportunity to "make a difference" that fuels this passion--not just monetary rewards.

FORBES: Is Google Simply Wasting Its Money?

If however, you joined for any other reason (e.g. interest in your work topic, growth opportunity, good compensation, meaningful opportunity to make a difference in the company, etc.) then the coolness factor is just not a big factor.

FORBES: Why Do People Still Work At Yahoo!?

You must make the most out of your career and perform in ways that allow you to feel that your work is meaningful and purposeful.

FORBES: Move up http://i.forbesimg.com t Move down