We continue to study what workers, leaders, and organizations can do to make work meaningful, and whether all jobs can be transformed into meaningful work.

我们会继续研究工作者，领导者和组织者能做到的使工作具有意义的事，以及是否所有工作都可以转变成有意义的工作。

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Work gives you an opportunity to make a meaningful and significant contribution to the world.

FORBES: Godly Work

Many early stage entrepreneurial companies are staffed by zealots as well, but very few of their managers realize that it is meaningful work, autonomy and the opportunity to "make a difference" that fuels this passion--not just monetary rewards.

FORBES: Is Google Simply Wasting Its Money?

If however, you joined for any other reason (e.g. interest in your work topic, growth opportunity, good compensation, meaningful opportunity to make a difference in the company, etc.) then the coolness factor is just not a big factor.

FORBES: Why Do People Still Work At Yahoo!?