In fact, the company has only recently begun to better leverage its strong performance brand name in footwear, and this spring will try to make a mark in the bra business.
When looking for a brand to acquire, Johnson says, you should make sure the target business has strong financials and is culturally aligned your company.
Analysts say that Google's brand is just too strong now and that it could take a long time for a competitor to make inroads--no matter how much better the technology is.