Company purpose and mission: "the most innovative integrated planning for the enterprise, make strong brand."

公司宗旨和使命：做“最具创新力的整合策划”，为企业打造强势品牌。

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Scania's strong brand, juicy margins and engine know-how make it one of the most attractive companies in the industry.

斯堪尼亚强大的品牌，丰厚的利润以及先进的引擎技术使它成为业界最炙手可热的公司之一。

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The book is rich in ideas about how to take a brand that has a strong regional culture and make it global.

这本书对于如何让一个具有强烈地域文化色彩的品牌迈向全球这一问题发表了许多真知灼见。

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In fact, the company has only recently begun to better leverage its strong performance brand name in footwear, and this spring will try to make a mark in the bra business.

FORBES: Don't Lose Your Shirt In Under Armour Before Earnings

When looking for a brand to acquire, Johnson says, you should make sure the target business has strong financials and is culturally aligned your company.

FORBES: The Good, The Bad and The Tragic: Stories of Acquisition for Growth

Analysts say that Google's brand is just too strong now and that it could take a long time for a competitor to make inroads--no matter how much better the technology is.

FORBES: Jerry Yang Indirectly Rejects Microsoft