Of course, mainstream companies are also trying to get a piece of the action.

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Now TNI is changing course yet again, angling for mainstream acceptance with a new suite of products.

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And of course, Pitt has become a respectable mainstream tourist destination: It boasts spectator sports (including two recent championship-winning pro franchises), shopping, restaurants and art scenes that have all earned positive buzz from travelers and the media.

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But of course you are right, the problem is the mainstream press.

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Which is not true of many mainstream news organisations (the FT and Wall Street Journal are of course splashing the story).

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Of course, not every book blogger is good, just like not every mainstream media reviewer is good, or every author (traditionally published or otherwise).

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Of course, Borat is a strange paradox because now it's become an extremely mainstream and the top-grossing movie in the country for weeks.

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Of course, face recognition technology will have to surmount many regulatory and security hurdles before it becomes mainstream.

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