Of course, mainstream companies are also trying to get a piece of the action.

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Now TNI is changing course yet again, angling for mainstream acceptance with a new suite of products.

FORBES: Tale of the South Pacific

And of course, Pitt has become a respectable mainstream tourist destination: It boasts spectator sports (including two recent championship-winning pro franchises), shopping, restaurants and art scenes that have all earned positive buzz from travelers and the media.

FORBES: Written by Josh Lew