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It goes on to outline a variety of ways in which broadband is improving the lives of people around the world, in m-health, distance education and m-learning, via m-payment systems, and in improving the lives of women, promoting innovation and fostering the acquisition of new skills.
UNESCO: Communication and Information
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The company credits its m-commerce and mobile payment initiatives as the primary driver of growth.
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Cultivating a network of entrepreneurs inside this system, in concert with local universities and outfits like M-PESA, the mobile payment service of Vodaphone affiliate Safaricom, is another step.
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They include Applied Solar, which also plans to build power plants for Indian cell towers, and M-KOPA, a startup created by the founders of M-PESA, the leading mobile-payment service in Kenya and Tanzania.
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Moreover, Ready believes that a new generation of payments companies will lead m-commerce just as PayPal and three others took over e-commerce payments from traditional credit card payment processors.
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Safaricom also pioneered a service which offers subscribers airtime on credit, introduced the payment of utility bills through the M-Pesa platform and also runs a robust customer loyalty award programe.
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"No, I'm not just advocating credit cards: I'm just saying that consumers are increasingly flocking to other forms of payment -- not only for cleanliness, obviously, but for ease, for convenience, for lots of reasons, " Mastercard's Fam said.
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Moreover, the introduction of mobile payment solutions and growing influence of social media are likely to complement growth in e-commerce and m-commerce channels.
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