Some other hallmarks of the season: Both lug-sole shoes and dainty heels are in vogue.

WSJ: Bold Fashions for Fall 2013

Both DDN and ORNL will be presenting at the Lustre User Group (LUG) in San Diego, April 16-18.

ENGADGET: Titan supercomputer to be loaded with 'world's fastest' storage system

In fact, more than a half-dozen people typically lug it up the avenue.

WSJ: From Kilts to the Caber

In the show's quick-cut opening credits, star chef Rocco DiSpirito drives a Mitsubishi SUV, kitchen staff lug a case of Coors Light and an American Express card flashes by in a close-up.

FORBES: Magazine Article