But what about protecting your business from the shock of losing one of its heroes?
If there are only two species of elephant, African and Indian, losing one matters a lot.
Did you find a job after losing one earlier in the year, or did you have multiple employers?
Yet losing one of them seemed to trigger a dormant sense of competitiveness.
The other way is that losing one euro member imperils the whole lot.
Besides losing one son to Adrenoleukodystrophy, the Hirschbeck family also has another son struggling with the disease as well.
Like those of Japan's other big banks, Sanwa's shares have been sliding, losing one-third of their value since last summer.
While handling humdrum cases, he made a successful run for the city council and a losing one for the school committee.
His use of this extra memory space meant that he could circumvent that perennial pitfall of mental arithmetic, losing one's place.
As I am so often reminded, I lost four semi-finals at Wimbledon and I can tell you, losing one never becomes easier.
No wonder Mr Loiseau was worried about the possibility of losing one of his precious stars, and a consequent drop in custom.
Big American, Japanese or European firms, which have benefited from their ready access to capital, should therefore be losing one of their main advantages.
By analyzing the language in each speech, I created a model that predicted whether a speech came from a winning candidate or a losing one.
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But with familiarity comes dependence: when smart cards are in everyone's wallets, could a picked pocket or a misplaced handbag be equivalent to losing one's identity?
As far as Djokovic, the 24-year-old has registered a remarkable 64-2 record this season, only losing one full match to Roger Federer in the French Open semifinals.
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Given our main tech focus the consequences of failure are losing one times our money, but the large markets make the option value of success very attractive in our view.
All their matches so far have been on the road, but despite that the Devils have impressed by winning four, drawing one and losing one of their opening six matches.
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Lady Ashton also has the bad luck to have taken over just when the EU was losing one of its most powerful weapons: the lure of membership to encourage reform.
Even so, the change in the chance of finding a job adds up to far more people than the change in the chance of losing one - which is mainly why unemployment is going up.
Losing one job increased the heart attack risk by 22%, losing two jobs, 27%, three jobs, 52%, while a loss of four or more jobs upped the likelihood of a heart attack by a startling 63%.
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But the pair have failed to gel and after a honeymoon period in which they won the final Test against South Africa and the one-day series 4-0, England flopped in the Stanford Super Series in Antigua before losing the one-dayers and Tests in India.
Azarenka believes that her recovery from losing a one-sided second set was key to her success.
The problem for publishers: Both airlines and alcohol are major advertisers, losing either one would be painful.
However, she has been in superb form this year, losing just one set on her way to the final.
Not surprisingly, banks fear losing customers one day to upstart e-money dispensers and are themselves getting in on the act.
County have enjoyed a remarkable season, losing just one game so far and leading the division by an enormous 24 points.
India have lost their way recently, drawing the Test series with Pakistan and losing the one-day series 4-2 after going 2-0 ahead.
Then, just in case anyone doubted their dominance, they marched through the playoffs, losing only one game and sweeping their final two series.
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