In contrast, B2B marketing has long emphasized the nuts-and-bolts, behind-the-scenes work of marketing (the latter three items in my list).

FORBES: B2B Marketing: the Orphaned Stepchild

And for real long haul business travel nuts, his newsletters both review premium cabin seating, food and entertainment (and even bathrooms) in excruciating photo detail.

FORBES: Do You Fly Delta, AirTran, United or Use ATL, SFO? Then Read This!

Record-hunters Mike Long and Bob Crupi are gods to Japanese fishing nuts.

FORBES: Long Reach Of The Largemouth

It tosses out all of the things that drive me nuts about bookmaking software programs, namely long upload times, restrictive layouts and cheesy themes.

WSJ: Review of KeepShot: Hassle-Free Photo Books in One Couch Sitting

Almost five minutes long, this ILM-produced video shows us the nuts and bolts (and other pieces of machinery), the ins and outs (and extreme zooms), and the black and white (in glorious color) of how The Avengers was put together.

FORBES: 'The Avengers' Produces the Most Stylish FX Reel Ever Made

The promised land at day's end, where gelid martinis--conical pools of bliss--glow with platinum dew and sit atop their long pelican legs on the mahogany bar, sentries overlooking bowls of salty nuts.

FORBES: Set 'Em Up, Joe