In contrast, B2B marketing has long emphasized the nuts-and-bolts, behind-the-scenes work of marketing (the latter three items in my list).

FORBES: B2B Marketing: the Orphaned Stepchild

And for real long haul business travel nuts, his newsletters both review premium cabin seating, food and entertainment (and even bathrooms) in excruciating photo detail.

FORBES: Do You Fly Delta, AirTran, United or Use ATL, SFO? Then Read This!

Record-hunters Mike Long and Bob Crupi are gods to Japanese fishing nuts.

FORBES: Long Reach Of The Largemouth