To a smoker the immediate, guaranteed pleasure of a good puff outweighs the long-term potential of cancer.
While the short-term growth remains sluggish, we remain optimistic of the long-term potential in the LED market.
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Beyond Acupuncture These mainland and Hong Kong pharmaceutical companies have relatively small market values but enormous long-term potential.
"There's no question that it has long-term potential, " said Tim Bajarin, head of Californian market researcher Creative Strategies.
When deciding which platforms to support, IT administrators are challenged with balancing market share and capabilities against long-term potential.
However, the classic conundrum is how to properly balance the long-term potential of the company with near term profitability.
And, sometimes, a slump in profitability may not be representative of long-term potential.
Her charity is funding the trials in Cambridge and she is optimistic about the long-term potential of an artificial pancreas.
Conversely, although Sirius has stagnated recently, the long-term potential is still there, given the strong support provided by Liberty Media.
Of the various technologies available, bioenergy is assessed as having the biggest long-term potential for growth, followed by solar and wind power.
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Steady gaming revenue has allowed Tencent to invest in areas where it sees long-term potential without worrying too much about short-term profits.
Also, the shale boom in the U.S. and the long-term potential of the oil sands business in Canada might have prompted a shift in focus.
Amid the mania, Payton is measured in assessing Lin's long-term potential.
Assuming that the long-term potential growth rate is around 3%, the economy would have to grow at 4% for two years to eliminate the gap.
Although EGS is truly the wild west of energy speculation, its outsized long-term potential is what has investors like Google most excited about companies like AltaRock.
That damages the long-term potential of the economy, meaning the government can rely even less on an eventual recovery to fix the hole in its finances.
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More broadly, India's current sharp growth recession has shown that reforms in land, labor and other natural resources are necessary to improve the economy's long-term potential.
The initial wave of negative reviews with online issues that have plagued many gamers notwithstanding, Wedbush Morgan Securities game analyst Michael Pachter believes the long-term potential for Diablo III remains strong.
If you truly believe in the long-term potential of the asset with a realized capital loss, then you can always purchase it back after 30 days when the wash sale rule has expired.
Rob Mackenzie, managing director of MIE, said it had cancelled the show to "protect the integrity of what we know to be the enormous long-term potential for a major boat show in Liverpool".
Biofuels -- Rising demand for food, which competes with biofuels for arable and pasture land, and a popular backlash against the subsidies they attract, will constrain the long-term potential for biofuels production using current technology.
Warner agrees that Ms Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's global brand manager for Harry Potter.
If structural reforms are not implemented, the latest recession may be mild, but, according to Tetsufumi Yamakawa, an economist at Goldman Sachs, long-term potential growth may decline to only 0.6% a year by 2009, as productivity growth stalls and the labour force shrinks.
Economists at Capital Economics and Goldman Sachs have also now said they think the OBR is being too pessimistic about our long-term potential, though when it comes to the immediate forecasts (actual growth, as opposed to potential) they think the OBR may not be gloomy enough.
But what is also striking is that both he and the Bank of England's brainy financial stability director Andy Haldane have been waxing lyrical about the long-term potential of new-age internet-based lenders - what are known as peer-to-peer lenders - to significantly reduce our dependence on traditional banks.
Though it is more optimistic about the immediate room for growth, the OBR has revised down its growth forecasts for the next few years, and once again deferred the time at which we will get back to our long-term potential growth rate, which they now think will not happen until 2016.
As evidenced by current production trends, the long-term savings potential could be worth it.
They are are looking at it from both current and long-term market potential.
The long-term sales potential is enormous, because Xolair will need to be taken chronically, year after year after year, doctors say.
While it remains positive about its long-term growth potential, it is wary of increasing competition in international as well as domestic markets.
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