Information needs to be direct, clear and of value, and well designed brands reveal their power when anyone can recognize and remember a product or company by their chosen font, logo or even a half-heard jingle.

FORBES: How To Brand Yourself On A Small Budget

And it used the same exact font for its logo as Apple Computer did for the Apple II.

ENGADGET: This is the Modem World: An ode to the trapper keeper

The newspaper inspired our newly redrawn logo, which adopts the Journal's own font, Escrow.

WSJ: WSJ. Magazine March 2013 | Editor's Letter

The company wouldn't adopt the now familiar "M" Motorola logo for nearly another decade, favoring a decidedly less iconic, cursive font for the time being.

ENGADGET: Motorola: a brief history

The Google logo, on the other hand, is iconic itself, using a series of primary colors and simple font to read.

FORBES: The 13 Best Global Google Doodles

Font Collection: Jazz up your documents with TrueType symbol fonts in the style of the Star Wars logo.

CNN: Top 10 Phantom Menace downloads