Information needs to be direct, clear and of value, and well designed brands reveal their power when anyone can recognize and remember a product or company by their chosen font, logo or even a half-heard jingle.

FORBES: How To Brand Yourself On A Small Budget

And it used the same exact font for its logo as Apple Computer did for the Apple II.

ENGADGET: This is the Modem World: An ode to the trapper keeper

The newspaper inspired our newly redrawn logo, which adopts the Journal's own font, Escrow.

WSJ: WSJ. Magazine March 2013 | Editor's Letter