One challenge ahead is for ad agencies to learn how mobile location-based messaging works best.
FORBES: Mapping The U.S. In 100-Meter Squares To Target Phone Users With Very Local Offers
Foursquare is used for the location-based content we get from shows like Diners, Drive-ins and Dives.
FORBES: How 'Food Network Star' Whipped A Hashtag Into a Giada Bump
There is no question location-based services are changing the way businesses market their products and services.
The growth in consumer acceptance of mobile devices opens up the opportunity for location-based gaming.
There are location-based devices in phones and even cameras, too, which increase their travel utility.
It would also provide a key channel for serving location-based ads from nearby businesses.
Yesterday came and went and nobody from the company mentioned anything about any location-based features.
FORBES: Did Facebook Skip Announcing A Foursquare-Killer Because It's Talking To Foursquare?
And the company said it has acquired Krillion, a provider of location-based product search services.
But it also means that Facebook has leverage over Foursquare, Gowalla and other location-based companies.
Iridium offers an open development platform for custom location-based solutions providing real time tracking.
Crowley went on to start Foursquare, another location-based social networking service that boasts 15 million users.
Location-based shopping app provider shopkick has been quietly making huge inroads in the retail industry.
Yahoo announced today that it has acquired Koprol, a location-based social network in Indonesia.
One interesting area for Retail Solutions is the potential to provide data for location-based advertising.
Finally, going gently into that good night were location-based networks Loopt, Brightkite, and Gowalla.
That is the consensus of mobile media enthusiasts who are using location-based advertising and marketing.
FORBES: Checking Out Where Consumers Check In Helps Marketers
Two of these young women founded Frestyl, the first location-based online music finding service.
Online education website Udemy and Retailigence, a location-based mobile marketing company, are notable graduates.
FORBES: Can An Hour-Long Aptitude Test Predict Startup Home Runs? Adeo Ressi Thinks So
Another challenge facing location-based networks is to prevent tech-savvy individuals from gaming their systems.
Ford and Starbucks have used location-based networks in a bid to lure in more customers.
People are also using social networking and location-based technologies to help co-ordinate rescue efforts.
Burglars using location-based services to choose their victims, however, may still want to think twice.
Last month a congressional subcommittee held a hearing into the implications of commercial location-based services' growth.
The partnership makes its location-based daily deals service much easier for people to use.
FORBES: LevelUp Offers With American Express Eliminates Coupons
Plenty of mobile phone users already allow their mobile providers to offer location-based services through their phones.
FORBES: Silicon Valley vs. Detroit: The Battle For The Car Of The Future
JiWire, a leader in the space since 2003, pioneered the ad-supported Wi-Fi business model through location-based advertising.
ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US
Some of the guilds were distributed across the various cities, but some of the guilds were location-based.
This is a book, but it's also an app that mixes in user-generated feedback and location-based participation.
Similarly, your navigation and location-based services are tied to cloud services hosted on servers around the globe.
FORBES: The Growing Energy Demands Of Living Your Life In The Cloud
The platform allows developers (and neophytes like me) to create real-time location-based alerts and applications for smart phones.
FORBES: Amber Case On Geoloqi Acquistion: 'Esri Is A Beautiful Match'
应用推荐