Expanding to international markets is more than localizing a website to the native languages.

FORBES: 3 Steps To Making Your Internet Business Go Global

We're localizing, globalizing and marketizing our code base which means we're building software for specific languages and markets.

WSJ: Boss Talk: GoDaddy Gets Ready for New Domains

Alfredo believes that localizing the campaign is essential for creating an emotional connection.

FORBES: MasterCard Moves Forward By Going Back

However, this may simply make the case for localizing management even more compelling.

FORBES: Don't Leave China, Just Move!

However a larger trend is localizing the workforce across positions, believes Lance.

CNN: What does it take to get a job in China?

For U.S. companies, going global initially meant developing products in the U.S. and localizing them for European and Japanese markets where local consumers have similar purchasing power.

FORBES: Innovation Needs To Start In China

The American giants have arrived with fat checkbooks and are making sympathetic noises about localizing content, while a number of strong Asian players with big backing are giving them a run for their money.

CNN: ASIANOW - TIME Asia | Asia Buzz: Let the Best Portal Win

Carnegie Mellon's CREATE Lab is working on a few interesting solutions to the problem of localizing pollution data with a trio of devices aimed at making the process accessible and affordable for regular people.

ENGADGET: AirBot and WaterBot help localize pollution data collection (video)