Those clients, many of whom have typically purchased advertising from the station for years, do so to reach the station's geographic market, target demographic and often simply want to be associated with the station itself because of its local reputation.
Consequently, for the first time since the days of the corner store (that was sustained or broken by a local reputation and word of mouth), virtually every brand must do what it says and act in the best interest of its customer set.
FORBES: Are Brands Entering An Era Of 'Truth In Advertising?'
The success of the team will doubtless burnish the reputation of local politicians among a vital group of voters, young males.
Mr O'Neill said that Cosla could "not stand idly by and allow local government's reputation and the credibility of individual councils to take the hit for this because these welfare changes are not of our doing".
British food has a bad reputation, but local fare prepared with more than just a nod toward age-old culinary traditions is must-try.
Mr Axelrod's local success earned him a national reputation.
Sport won the day and has been the mainstay of Saturday afternoon broadcasting ever since, eventually winning BBC Wiltshire Sound the reputation as being the premier local station for all the latest news on Swindon Town Football Club.
Piccolo Bar Cafe, which opened in the 1940s and swiftly developed a reputation as a hangout for local jazz musicians, still attracts a loyal crowd and has provided a blueprint for the growing number of new cafes, bars and restaurants opening in the streets and laneways off Darlinghurst Road.
The reputation of its Tory-controlled local authority, Wandsworth, for cost-cutting and low-taxes (aided by generous central-government grants) has entrenched the habit of voting Tory.
To attract donations, BBF depends mainly on its reputation, word of mouth and occasional local publicity when one of its 200 annual cargo containers leaves the warehouse for a hot world disaster spot, such as the 2004 Indian Ocean tsunami or, a rare domestic effort, 2005's Hurricane Katrina.
As San Francisco struggles with its reputation for wackiness, Mayor Brown has been raising local hackles with his increasingly imperial airs.
We are all working artists who currently enjoy an international reputation, yet we are deeply conscious of the local roots of our inspiration.
And a better one than the local U. She would be a coed from a school with a national reputation.
But the repercussions reach further, and India's reputation as a reliable place to do business has been tarnished by local politics.
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