As good as Google AdWords is, it is expensive and not terribly good at local marketing.
The bottlers took on the capital-intensive job of bottling, canning, distributing and local marketing.
Relevant local marketing that is synched to television advertising spots, or engages the "viewser" in new ways that activate both national and local marketing campaigns.
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As the market shakes out and moves toward local marketing platforms, merchants will have new ways to genuinely build customer loyalty and provide relevant, meaningful offers to build long-term relationships.
Going beyond three disciplines, for most companies, leads to spreading the peanut butter too thinly, and creates temptation for the global Leviathan to creep too far into local marketing execution.
Given the conflicting views on the value of established, national retailers going the daily deal route, will these big partnerships become a mainstay for Groupon, LivingSocial and the like, or should they stick to local marketing?
Perhaps those surveyed by Balihoo had already heard of the YP study for it would explain the results from the recent survey Balihoo conducted which showed that nearly half of big brands plan to spend more on local marketing in 2013 than they did in 2012.
He seems to have missed out on the trend for local business marketing, led by companies like Foursquare.
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Here too, local menus and marketing can predictably be geared to local predilections.
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Trevor is the President and co-founder of LocalVox, a local social and mobile marketing platform for local businesses that was named one of the top startups in NYC by Business Insider.
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But none of them sees local production and marketing as central to their future.
Today the trend reached ridiculous proportions, apparently due to a Motley Fool story which suggested that as an alternative to buying Groupon, Google could buy a smaller player in the local advertising and marketing game and build from there.
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The industry is already beginning to transform from one-shot daily deals into a new type of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers.
The marketing consultant is working with local partners in Sudan to conduct a marketing trial and explore how to make the stove affordable to a large number of low-income buyers.
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Both companies have introduced significant innovation in marketing for local businesses.
With the current gens in particular, Sony was a first mover with the PS3 in terms of proper local distribution channels, supplemented by in-territory marketing activities and support for localization and local development efforts.
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To enter the U.K. and European markets the Muktadirs have forged marketing partnerships with local generics firms, notably Intrapharm Laboratories and Blackrock Pharmaceuticals.
He had spent time doing marketing for a local grocery distributor.
In villages across India, the group has helped to train local entrepreneurs in setting up marketing chains, arrange decentralised credit and finance, and link the villages with manufacturers of village power units.
The packaged sandwich chain has also tailored its UK products to the local market, according to its marketing director Mark Palmer.
He's now marketing manager for a local company, ParentPay, which enables parents to pay for things like school dinners online rather than having to send cash to school.
Smaller businesses are benefiting from social media tactics, too, and in fact, many say the shop local movement owes its success to online marketing.
And Groupon has one thing, right now, that none of the Web vanguard do: a rigid pipeline directly into the marketing engines of small, local businesses.
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The CMO can now both deliver and validate 1:1 marketing that search, social and local data together made possible.
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Marquette Group is a directional marketing agency that connects qualified, local customers to national brands by designing integrated media strategies.
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Changes in the telecommunication industry resulted in so many choices that with each passing day firms pitching long distance or local phone service grew more feverish in their marketing efforts.
The station redoubled its marketing efforts, particularly partnerships with a local music promoter and Columbus' pro hockey team, the Blue Jackets.
MCI's brand, marketing and billing systems with its burgeoning local-telephone operations, it might be able to take a big slice of business away from the Baby Bells.
Unlike the NBA and a handful of top stars from the NFL, baseball tends to produce marketing stars that shine in their respective local markets more than they do on the national stage.
But the fact is few brands have invested the time or resource to understand the local markets, and even fewer are doing more than Marketing 101.
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