David de Carteret, from Jersey Tourism, said the aircraft had been specially prepared for carrying a lit flame and was the same one travelling with the flame around the British Isles.

BBC: London 2012: Jersey Olympic torch relay route revealed

The ensuing chases and reversals permit Alton and the director, Anthony Mann, to etch postwar California in a vivid pulp chiaroscuro the action is lit by flame and shrouded in fog.

NEWYORKER: Raw Deal

By the time the Olympic flame is lit, it will have been carried by 8, 000 touch bearers.

FORBES: The Logistics Of The Olympics Is A Marathon, Not A Sprint

But once that flame is lit, the level of heat generated by the campaign is entirely up to the potency of the creative idea.

FORBES: To Generate Heat, Advertising Must Light Fires

The Olympic flame was jointly lit by four Canadian sports heroes - all-time hockey great Wayne Gretzky, skier Nancy Greene, speed skater Catriona Le May Doan and basketball All-Star Steve Nash after being carried into the arena by paralympian Rick Hansen.

BBC: Winter Olympics start despite luge tragedy

On a hot June evening at a ramshackle former gliderport 30 miles east of Dallas, John Carmack's rocket engine lit up with its blue flame spewing from the nozzle.

FORBES: Magazine Article