O. link bait, and served up as the lead for style-trend pieces, to the point of exhaustion.

NEWYORKER: Hannah Barbaric

Absolutely useless hyperbolic link-bait.

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Soon, the video was being used online as a new target for the bait-and-switch Rickroll meme in which a user posts a link to something supposedly relevant or interesting but turns out to be a ridiculous or annoying video or image instead.

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