abstract:Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. Matt Cutts defines link bait as anything "interesting enough to catch people's attention.
Soon, the video was being used online as a new target for the bait-and-switch Rickroll meme in which a user posts a link to something supposedly relevant or interesting but turns out to be a ridiculous or annoying video or image instead.