Philips filled it with big-ticket medical equipment like magnetic resonance imagers, CT scanners and X-ray devices.

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In contrast, its competitor General Electric reallocated capital from commodity plays that had paid in the 1970s to new real enterprises like magnetic resonance machine-manufacturing, betting that discretionary income for health care was going to soar with the coming rise in affluence.

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Like all such games, Resonance has the problem that there is generally only one right answer to a puzzle, and only one way to get to it.

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According to market researcher The Marketing Arm, original, modern mascots like the Chicken and the Philadelphia Phillies' Phillie Phanatic score the most recognition and resonance with fans.

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It was not fearsomely heaven-made, like thunder or lightning or howling wind, but something felt through their feet, a resonance, as if the earth was humming.

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In addition, Techniques like Positron Emission Tomography (PET), Single Photon Emission Computed Tomography (SPECT), and Magnetic Resonance Imaging (MRI) are going to unravel the mystery of the neuron jungle.

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Emotional resonance aside, animation director Sean Robertson said the toughest thing to make Elizabeth look and move like a real person was her dress -- which comes with a long, flowing skirt that originally wouldn't behave.

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The mission for Moto Guzzi in the near-term is pretty clear-cut: Increase sales in lucrative markets like the U.S. by building bikes with a lot of back story, nuance, charisma, historical resonance, whatever you want to call it, while minimizing the downsides of the legacy-driven design.

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