Regardless of what you think of Jay Leno, he understands this concept very well.
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The night Schwarzenegger won election, Leno was on stage with him during the campaign's victory celebration.
So can Leno keep up that pace of earnings after he gets the boot from NBC?
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"For me, it's a question for NBC, " McPherson said of the impending Leno exit.
At the time, most news reports said that Mr. Leno took a significant pay cut.
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O'Brien, Letterman, Leno and others who have been taking comic advantage of the late-night melee.
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The Unit highlights a night of reruns, heck, even Jay Leno is taking today off.
While Fallon initially downplayed the rumors, Leno went after his employer on a regular basis.
Come fall, Jay Leno will dominate the network, appearing five nights a week at 10 o'clock.
Leno, meanwhile, had a positive Q of 21 and a negative Q of 26.
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Arguably the worst offenders to Leno's former nice guy image are his late night competitors.
Among other things, he argued Leno knew things would go down as they did.
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Talk show host Jay Leno had a question last night for former Senator Fred Thompson.
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When Jay Leno strolls onto his new set tonight he'll be facing some mighty low expectations.
Mavis Leno joined the chat room via telephone from Los Angeles, California and CNN.com provided a typist.
Jay Leno is handing off to Jimmy Fallon, with speculation tagging Seth Meyers as his likely successor.
"The Leno model is honestly a dead end, " says Douglas Creutz, an analyst at Cowen and Co.
In what has proved a series of spectacular blunders, Jay Leno is getting something of a do-over.
Leno, who briefly moved to prime-time to make room for O'Brien, has proved himself a wily survivor.
Leno formerly served as the executive vice president of finance and information systems and chief financial officer.
The lack of competition won't hurt either, as Leno launches a week before most other prime-time fare.
In the three-plus months since Leno launched in prime-time, the 10 p.m. audience had fallen close to 30%.
Later Steve Forbes told me (in the nicest possible way) that I was no threat to Jay Leno.
Leno flew up from Los Angeles after taping his show, and performed for about 45 minutes Thursday night.
The Hollywood Reporter had a March 1 report about a Fallon-Leno switch, which was denied by the network.
Mr. JAY LENO (Host, "The Tonight Show"): Would you like the job of president of the United States?
In 2009, NBC handed the show over to Conan O'Brien, but the move backfired and the network reinstated Leno.
The network used the same strategy when handing the show over to Leno from Johnny Carson, its previous host.
Leno earns big on the stand-up circuit because he is still incredibly popular.
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