Since its launch in November 2008, the iFood Assistant has become a popular resource for recipes, meal planning and shopping needs.

FORBES: Advertising Week 2010: Kraft on Consumer Engagement

Wales rugby assistant coach Robin McBryde helped to launch the campaign by attending his own risk assessment at a pharmacy in Carmarthen.

BBC: Diabetes and stroke risk tests at pharmacies in Wales

The UK book launch was attended by Dr Wendy Watson-Wright, IOC Executive Secretary and IOC Assistant Director-General of UNESCO who also gave the IMarEST Stanley Gray Lecture on 'The challenge of ocean governance: An IOC perspective'.

UNESCO: Troubled Waters

But China's Assistant Foreign Minister Ma Zhaoxu told the same briefing that the issue of North Korea and its satellite launch wouldn't be on the agenda at the global nuclear-security summit in Seoul next week.

WSJ: China Seeks Peacemaker Role on North Korea