Since its launch in November 2008, the iFood Assistant has become a popular resource for recipes, meal planning and shopping needs.

FORBES: Advertising Week 2010: Kraft on Consumer Engagement

Wales rugby assistant coach Robin McBryde helped to launch the campaign by attending his own risk assessment at a pharmacy in Carmarthen.

BBC: Diabetes and stroke risk tests at pharmacies in Wales

The UK book launch was attended by Dr Wendy Watson-Wright, IOC Executive Secretary and IOC Assistant Director-General of UNESCO who also gave the IMarEST Stanley Gray Lecture on 'The challenge of ocean governance: An IOC perspective'.

UNESCO: Troubled Waters