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You wouldn't laugh during a conference where the boss says quarterly earnings are at an all-time low but you would laugh if the boss told a funny (or at least he thinks it's funny) joke.
CNN: Dealing with tears at work
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We have a laugh, we have a crack but when it's time to get down to business we get down and train hard -and that's all down to Rob.
BBC: Great Britain amateur boxers praise coach Rob McCracken
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That it manages to make them laugh at the same time is a rare and welcome feat.
ECONOMIST: Statistics
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"Thousands of Nigerian families they are going to be playing Monopoly over Christmas, having a good laugh and learning at the same time, and just appreciating the city, " she says.
CNN: Monopoly moves to Africa with Lagos edition
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It got a big laugh - most notably from the Chancellor himself who looked chirpier than he has for a very long time indeed.
BBC: Sketch
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"Oh, we fight all the time, " Walvius said with a laugh.
CNN: 'Fire and ice' coaches take on business world
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And especially in a tough time like this, people appreciate somebody making them laugh.
FORBES: How CEO Massimo d'Amore Adds Fizz To Pepsi Marketing
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First, they want to laugh more than small audiences, so give them a chuckle or two from time to time.
FORBES: Why - and How - Your Audience Matters. 5 Blogs. 5 Ideas. 5 Days.
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And in a time of recession, I really believe that people want to sit down and laugh about their lives.
CNN: Multi-camera sitcoms dominate in ratings