Lafley, is rejuvenating the place with fresh emphasis on classic brands like Tide and Charmin.
Lafley, 61, who would need board approval to remain in his position past age 65.
Lafley had spent quite a few years in Japan and was impressed with its use of design.
Lafley says he is looking for 4% to 6% sales growth across six divisions and double-digit bottom-line increases.
Lafley's decision to raise the quarterly dividend by 10%, preserving a 53-year streak of increases, is also raising eyebrows.
"Lafley is always operating with an eye toward the future, " insists Lee H.
Lafley, 55, is something of an outsider--or as close to one as you can get in this inbred organization.
"I think we got into a little trouble getting excited about the technologies before we thought through the consumer, " says Lafley.
Mr Lafley sees Indian firms shaking up the way foreign companies operate, and not only with back-office services where many began.
"I once colored hair with a couple of English folks, " says Lafley.
That's why Lafley has spent a lot of time thinking about beauty brands, particularly hair-color products, a category growing twice as fast as household goods.
That's why Lafley has spent a lot of time thinking about beauty brands, particularly hair-color products, a category that's growing twice as fast as household goods.
Like the monarch in Mark Twain's A Connecticut Yankee in King Arthur's Court, Lafley often makes house calls incognito to find out what's on the minds of his subjects.
And yet, this company, the model of stability and predictability now had suddenly has had two of its last CEOs removed, and brought Lafley back out of retirement to run the company again.
FORBES: What A.G. Lafley's New And Improved Procter & Gamble Must Do Now: Adapt and Change
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