So did Ramon's, an upscale hamburger place Kroc opened in Chicago and Beverly Hills.
Kroc got his franchisees to put up most of the capital to build the restaurants.
Greenberg looks at the system Kroc and Turner built and sees it in terms of excess capacity.
Bill Gates dropped out of Harvard, Ray Kroc sold milkshake machines, and Henry Ford repaired steam engines.
Kroc came close to buying Taco Bell, Baskin-Robbins and California pie chain Marie Callendar's in the late 1960s.
The McDonald brothers (not Ray Kroc) gave us a way to get a good burger inexpensively and quickly.
Ray Kroc, for instance, didn't invent the fast-food phenomenon back in the 1950s.
The way Ray Kroc did it with hamburgers: by systematizing a business that used to be fragmented, inefficient and undercapitalized.
The idea of creating a chain of thousands of similar restaurants that spanned the globe was, before Kroc's vision, utterly preposterous.
Way back in 1962, the company's first president, Harry Sonneborn, talked Ray Kroc into buying a Chicago burger palace called Hottinger's.
Ray Kroc's true achievement over all those years was to knit his suppliers, employees and franchisees into the world's most efficient ecosystem for feeding people.
Founder Ray Kroc's true achievement over all those years was to knit his suppliers, employees and franchisees into the world's most efficient ecosystem for feeding people.
Greenberg was attracted to Donatos and Chipotle because they are proven winners run by entrepreneurs very much in the mold of Ray Kroc--driven, passionate control freaks.
Not only are restaurant decors tailored to local aesthetics, but customers can also enjoy salads, local cheeses, yoghurts, fruit compotes, croques monsieurs, and other treats Ray Kroc probably never heard of.
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Ray Kroc pleased millions of hamburger eaters.
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Mr Wilson reckoned that as well as shaking up the hotel industry he had invented franchising, but Ray Kroc of McDonald's and Harland Sanders of Kentucky Fried Chicken put in claims (and Charles the Great may have started it around 800 when he granted land rights to his supporters).
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