Kroc perfected the chain concept.

克洛克完善了连锁概念。

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After that, people paid Ray Kroc to open their own restaurants using the McDonald's name and menu.

那之后，人们付给克劳科先生加盟费，使用麦当劳的名字和菜单，开办自己的餐馆。

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In 1955, multi-mixer salesman Ray Kroc saw the future in hamburgers and opened the first McDonald's franchise location in Des Plaines, Illinois.

1955年，多用搅拌机的推销员雷·克罗克看到了汉堡的未来，于是在伊利诺伊州的德斯·普兰斯开了第一家麦当劳的特许经营店。

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So did Ramon's, an upscale hamburger place Kroc opened in Chicago and Beverly Hills.

FORBES: Beyond Burgers

Kroc got his franchisees to put up most of the capital to build the restaurants.

FORBES: The Ray Kroc of pigsties

Greenberg looks at the system Kroc and Turner built and sees it in terms of excess capacity.

FORBES: Beyond Burgers