Compounding the confusion is when TV makers put lesser-known services, like Vudu, Rovi or CinemaNow, front and center.
Difficulties that everyday citizens (and voters) have with evaluating the merits of the most well-known financial services firms are multiplied when the challenge is to form a judgement on the long-term value provided by unknown, entrepreneurial firms who engage in financial transactions that are far removed from their own everyday lives.
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Jason Cory is the senior vice president of Global Services for FIS, an NYSE-listed financial services company also known as Fidelity National Information Services.
Broadband services, also known as high-speed internet services, come in two forms, DSL and FiOS, and broadband providers are witnessing greater growth in FiOS because download speeds are up to 5x faster for FiOS than traditional DSL broadband making streaming content, movies and other media easier to view online.
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The operation was led by an Algerian, Amine Benchenab, who was known to security services and was killed during the assault, he added.
Some companies are going further than merely blocking suspect attachments, and are blocking e-mails from unrecognised addresses or from services known to be vulnerable to viruses.
Plymouth Crown Court heard that the girl's family was known to social services before she was born and workers from the children's department were called out seven times between her birth in 1994 and 2002.
Father Nawras Sammour, a 44-year-old Jesuit from Aleppo, runs a nationwide relief program known as Jesuit Refugee Services.
The BBC's Panorama programme learnt the youngster was well known to Kirklees social services and had been put on the "at-risk" register years before she disappeared.
Most big computer makers no longer build what they sell, but outsource production to huge, albeit lesser-known providers of manufacturing services such as Flextronics or Solectron.
Hewlett Packard, known for its IT services and hardware, is helping rural clinics in Kenya decrease HIV testing time from months to a matter of days!
He had a prior record of petty crimes committed when he was under 18 and is known to have been rebellious in his youth, but was not known to French security services, Molins said.
"We are best known for our remote polar services utilizing ski-equipped Twin Otter, " it said.
On the other hand, neglecting to discuss how your products and services compare to known competitors can be risky.
Tucows, best known for its global internet services, launched a new set of mobile phone features for business owners.
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Known as the Goods and Services Tax (GST), it would replace a tangle of state levies with a single, national one.
Mexican wedding services have been known to include prayers for the couple to stay together should one of them move to the United States.
"This could be because they were not known to children's services, or there was no evidence at that time to suggest they were at continuing risk of harm, " she said.
In financial services SAS is known for risk management and anti-money laundering applications, but its software is used at 50, 000 customer sites around the world, wherever someone has lots of data to understand.
For much of the 19th and 20th centuries the city's local politics were dominated by Tammany Hall, as the local Democratic organisation was known, which provided modest services for the poor in exchange for votes and at the cost of massive corruption.
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The project uses aerial photographs known as ortho-imagery to produce the maps, and is being delivered as a joint project between the Department of Agriculture and Rural Development and Land and Property Services (previously known as the Ordnance Survey of Northern Ireland).
Known as the Federal Data Services Hub, the project is taking the IRS's own records (for income and employment status) and centralizing them with information from Social Security (identity), Homeland Security (citizenship), Justice (criminal history), HHS (enrollment in entitlement programs and certain medical claims data) and state governments (residency).
The collapse of unmetered services by well-known companies is having a knock-on effect.
Now, however, Paul Evans is known to have promised the financial services sector that the old dysfunctional days are over.
It is likely the most well-known and popular this category of services, which are also referred to as ubiquitous human computing in academic circles.
And how did those other web-services-formerly-known-as-social-networks Twitter and Myspace fare?
Known as the Community Living Assistance Services and Supports Act, or Class Act, this entitlement is in both the House and Senate bills and was a top priority of the late Sen.
Adebolajo and Adebowale, who officials familiar with the matter say were previously known to the country's security services.
All five of the girls had been known to the council's social services at some time in their lives.
Because of its reputation the company is able to command higher prices for its products and services than smaller and lesser known competitors.
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