Ariga says that is because he knows his customers - knowledge that separates him from his rivals.

CNN: THE NEW JAPAN INC.

Lenders are now coming up with new excuses like debt to income (DTI), and with full knowledge that these new factors disqualify current existing customers from a current market rate.

FORBES: American Dream Of Homeownership Fading. Rejoice.

What social networking tools provide is a way to break the divides that separate your employees and their expertise from customers and one another, fostering a climate of knowledge sharing and collaboration.

FORBES: Demolishing the Social Hype

This is not only to preserve knowledge and history about the customer, but also ways to drive new value from the same customers or those in related companies or fields.

FORBES: Building Social Collaboration Into CRM With Customers And Within The Organization