But people in rich countries consume vast quantities of junk food knowing full well that it is bad for them.

ECONOMIST: Poverty and food

Those drive employees to take big risks to reach the target, knowing that they stand to lose little if their bets go bad and the company loses money.

ECONOMIST: A bit rich

Now both are on hold while he lets the fracture heal, and tries to stay positive despite knowing that neither he nor his team could afford this kind of bad news.

WSJ: Curtis Granderson's Spring Begins With a Bad Break

How did it get this bad so quickly without them actually knowing what was coming, and that they couldn't have done something earlier?

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