It was a brilliant strategic use of a key creative competence, framing.

FORBES: How The Heroes in Zero Dark Thirty and Argo Used Creative Intelligence to Succeed

On policy matters, the PM has been ramming home his key message, that Labour has established economic stability, has proved its competence and identified the key economic challenges of the future.

BBC: Labouring on the road

Chief amongst them is George Osborne, who used to treat protection of triple-A rating as a key target and measure of his economic competence and political virility.

BBC: Credit where it's due

But he thought the key battle would be to overturn the acquis, the long-standing doctrine that once the EU acquired competence over a policy area, it was never relinquished.

BBC: New thinking on Europe