Microsoft might not mind if the upgrades at least keep existing converts from drifting back.
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The trick will be to keep adding new players and, even harder, to keep existing ones fully engaged.
Education ministers in Northern Ireland and Wales are considering whether to follow England or keep existing styles of exam.
Besides sticking its hand out in Washington for higher reimbursement rates, GE is doing all it can to keep existing customers.
Of course the super-high fixed costs imposed by the Dodd-Frank regulatory regime will keep existing banks from growing and new banks from forming.
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They could sit back and watch their 80 percent budget spend continue to creep up just to keep the lights on and keep existing systems functional.
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Japanese game makers argue that platforms can help them keep existing players to stick around longer and attract new users more cheaply than other marketing techniques, such as paying middlemen for downloads.
Flexibility: Allowing employees to telecommute and work unorthodox hours will not only keep existing talent from jumping ship for an extra couple bucks, but opens up new pools of talent like college students and single parents.
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If a healthcare provider has an existing service in place that they like the EMR vendor will make it difficult and expensive to keep the existing vendor.
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The proposed new law, if passed, is expected to allow all new citizens of Sephardic origin to keep their existing passports.
Because, legally, a car is just its VIN plate, it would be possible to keep the existing big cars in service forever.
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If we had agreed or decide now to keep the existing paddling pool our plans for the lido will simply not come to fruition.
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It is not enough to keep their existing customer base.
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For its part, A123 has contracts for 21 different vehicles, which the company says should be enough to keep its existing production lines working for seven years or longer.
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The best approach for people opening a new account might be to keep their existing account as well, so that their automated bill pay and other services aren't interrupted.
This rule allows individuals and families to keep their existing plans if they like them, and protects consumers with important benefits we included in the new health reform law.
This is consistent with a recent survey of top officials at U.S. companies which found that more than 60% of those corporate taxpayers would elect to keep their existing tax breaks unless the corporate rate was reduced to 25%.
She said she had not made any new friends in Internet chat rooms, but used e-mail to keep up with existing ones.
New Century detailed its struggle to keep up with existing loans and get new financing in a Securities and Exchange Commission filing Monday.
Customers are quickly reinventing how they choose to learn about new products, keep current on existing ones, and stay loyal to those brands they most value.
CEOs of startups are not only having trouble luring new talent but are also trying to keep tabs on their existing staff and protect the company from poaching.
Though the focus of attention in markets will likely remain on Cyprus for the rest of the day, investors will also keep an eye on existing U.S. home sales and weekly jobless claims figures.
WP8 was announced over the summer and in an effort to keep everyone with the existing hardware (that would not support Windows Phone 8), Microsoft talked about an intermediate version of Windows Phone, running between the upcoming WP8 and the then current WP7.5.
The arrival of the phones, impressive as they may be, now puts the pressure on a single question: Are the phones good enough to keep the 79 million existing BlackBerry users from leaving the fold, or even to lure Android and iOS devotees to the platform?
Mr Aznar may now try to set up a rival front of parties in the Basque country, made up of his own conservative People's Party and the Socialists, who both want to keep Spain's existing constitution, with its strong measure of regional self-government but with no option for independence.
The idea being to keep those sports--such as luge and bobsledding--within existing facilities rather than keep building for them around the globe.
But Iran needs the gas for domestic consumption and to pump into existing oilfields to keep the crude flowing.
Incremental upgrades to existing lines could keep the railways from clogging.
Leung envisions Celebrex as an "anchor drug" that would be part of a wide variety of cancer cocktails that prevent the disease from recurring, treat existing tumors or keep it from happening entirely.
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