The talks that followed have led to an extraordinary opening for Mr. Katzenberg in China.
Katzenberg is mystified by the sharp knives that are being pointed--prematurely, in his view--at 3-D.
So Katzenberg started talking to anyone who would listen about the promise of mass-market 3-D.
Katzenberg founded the company along with billionaires Steven Spielberg and David Geffen.
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Mr. Katzenberg and the White House declined to comment when asked about the conversations with one another.
Katzenberg brought studios and exhibitors together to craft a cost-sharing solution to pay for digital 3-D-enabled projectors.
LA's richest patrons, and from Jeffrey Katzenberg and David Geffen, two of the men who run DreamWorks.
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With David Geffen, Jeffrey Katzenberg, launched DreamWorks with grand plans for multifaceted entertainment giant, but subsequently scaled back.
DreamWorks SKG , the studio formed by Steven Spielberg, Jeffrey Katzenberg and David Geffen , has similar dreams.
Zynga has added some Hollywood muscle, appointing Jeffrey Katzenberg, CEO of DreamWorks Animation SKG to its board.
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But the thing that will really drive people to buy 3-D sets, Mr Katzenberg and others agree, is sport.
Theater owners should thank 3-D evangelists James Cameron and Jeffrey Katzenberg for another record-breaking year at the box office.
The movie industry welcomes Katzenberg's evangelizing because it badly needs those extra revenues.
Steven Spielberg, David Geffen and Jeffrey Katzenberg wanted to create a media company churning out movies, television shows, music.
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Even Jeffrey Katzenberg gets in there, with 388, 000 shares for his investment fund.
One example is DreamWorks, the dreamy film company created by Steven Spielberg, Jeffrey Katzenberg, and David Geffen.
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Fifty-six people gave that amount, including Dreamworks Executive Jeffrey Katzenberg, designer Ralph Lauren and Robert Shaye of New Line Cinema.
Mr. Grahame-Smith and Mr. Katzenberg, 29, fly a remote control helicopter around the office and ride motorcycles to work together.
The walls and ceiling beams in Mr. Katzenberg's 10, 000-square-foot California ranch-style house in Beverly Hills are all covered with it.
Interestingly, Katzenberg also saw movie theaters moving into this ecosystem, offering an even bigger aspect of this event-driven entertainment world.
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It has been a roller-coaster year for 3-D and the technology's most fervent evangelist, Jeffrey Katzenberg, head of DreamWorks Animation.
The now legendary fall-out between former Disney boss Michael Eisner and one-time protege Jeffrey Katzenberg garnered headlines and lawyer.
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Other well-heeled homeowners include DreamWorks chief Jeffrey Katzenberg, film producer Joel Silver, and music manager (and longtime resident) Lou Adler.
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DreamWorks cofounder Jeffrey Katzenberg took the animation arm of his company public in 2004, then sold the live-action business to Paramount.
Katzenberg has been invited to a state dinner at the White House, but he has never met privately with the President.
Katzenberg particularly bristled at articles like this one that show a decreasing amount of box office money coming from 3-D screens.
Zynga also recently named Jeffrey Katzenberg, CEO of DreamWorks Animation to its board, indicating its intent to move much deeper into entertainment.
Katzenberg points out that consumers can always see the movie in 2-D.
DreamWorks co-founder JeffreyKatzenbergJeffrey Katzenberg took the animation arm of his company public in 2004, then sold the live-action business to Paramount, part of Viacom.
As for people like Ebert who complain about the look of 3-D movies, well, Katzenberg feels there isn't much he can do about that.
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