Likewise, if you strive to complete a number of math problems in a designated amount of time, you'll do a better job than if you try for a lower number or you just tell yourself to work hard.

FORBES: Magazine Article

We'd recommend that you to just install iTunes on your phone yourself and tell the carriers to get bent, but the carriers are already working (or already have in some cases) on locking down smartphones so you can't install new applications on them yourself and instead have to do everything through them.

ENGADGET: Will cellphone carriers lock down phones so they can't use iTunes?

The secret I can tell you is how to promote yourself just short of bragging.

FORBES: How You Can Benefit By Bragging