It's not clear how profitable a niche product that is more complicated to produce and distribute than juice will be for the food and beverage giant, whose shares have been underperforming U.S. rivals Coca-Cola Co.
The same concept should work equally well in other areas of the beverage business, especially if Starbucks can brand its juice concepts with a wellness message.
Plain coconut waters can be an ideal beverage for those who are looking for a drink that is less sweet than soda or juice, but the calories can add up if you are not careful.
Drinks are a good place to be in right now: Fruit juice and dairy products are rising 18% a year in consumption, much faster than the 15% for the beverage industry overall, according to figures from the Soft Drink Industry Association (Asrim).