But since it was established in 2007, the prize hasn't exactly been jostled with contenders.
There are few corners of society and everyday life where brands have not jostled for our attention.
People jostled on the green opposite launch pad 39B as they tried to get the best view.
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Artemis said its sailors practiced getting thrown into the water underneath a net, while their teammates jostled them around.
The pair jostled for the lead, with Zirkle never more than a few miles behind, in the final stretch.
People in the bar jostled for space and craned their necks to look.
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The casket was lowered into a grave and covered with stone slabs, as wailing crowds jostled around the burial site.
As they left the inquiry at the end of the day, the men were jostled, spat at and targeted with bottles.
DNA, and then slide up and down along it, jostled randomly in either direction by the thermal energy of the solution.
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It will simulate the hidden injuries, ones that involve a torn aorta, a bruised kidney or a brain jostled inside a skull.
The immaculately dressed Beckham was a model of elegance and calm as camera crews and photographers jostled for position amid the frenzy.
The old Truman Brewery in East London was buzzing yesterday as hundreds of programmers and software engineers jostled with startup founders to look for jobs.
He twists one into a plastic block, and moments later a graph on the laptop screen shows the screw's tension holding steady, even when jostled.
During the 1996 campaign, candidates jostled to show resolve against immigrants.
Warren himself remarked it was "like the old days" as the posse of journalists - some long lost - jostled for chairs in the hotel conference room.
Once, primaries were essentially family quarrels, as trade unionists jostled with lifestyle liberals for the Democratic nomination and economic conservatives jostled with religious zealots for the Republican.
Big Bang saw many of the City's historic names disappear in a frenzy of takeovers as banks jostled to buy jobbers and stockbrokers in order to become one-stop shops.
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Before the beatification began, there were chaotic scenes as more and more pilgrims jostled to find a way into the square, says the BBC's Peter Gould, who was at the ceremony.
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The camera pans away because the camera was jostled, the camera man was shoved around too, a bunch of people were being shoved as the protesters tried to tear down the tent.
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West Ham boss Avram Grant stated that his side should have had a penalty when they were 2-1 down for what he believed was a foul on Tomkins from Jon Walters as the pair jostled for a corner at the far post.
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