It gets grief from cheapskates who say its products are too expensive.
There were big dangers for the company in pricing the iPad mini - make it too cheap and it could cannibalise the lucrative sales of its big brother, too expensive and it could flop against the competition from Google and Amazon.
The problem, however, is that the drug is too expensive and its benefits too limited to accept broadly.
Clothes sold in its overseas stores are often too expensive, because they have the final buttons stitched on in Britain.
Whole Foods Market ( WFM) has been one of those rare, extraordinary investments that kept on giving long after its share price looked way too expensive.
But Scottish Power last week repeated its position that undergrounding would be too expensive and delay the project.
In addition, Lockheed Martin still looks like a pretty good deal: It isn't too expensive relative to its earnings, both now and looking ahead.
The country has taken steps to reform its economy, but mobile phones remain too expensive for most people.
Meanwhile, Germany's labour market is still too rigid and its workers are the most expensive in the world.
The board would be empowered to block or lower payments for procedures that its wise members deem to be unnecessary or too expensive.
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The problem is that while Apple is rolling out less-expensive products, its competitors are, too.
Victoria Leisure Centre was on a list of centres facing possible closure after Nottingham City Council said the facility was too expensive to run and "past its best".
The message, unfortunately, sounds a lot like what Brooklyn heard when the Gehry plan was abandoned: Great architecture is still simply too expensive for the borough, even at its most important redevelopment project.
The water-treatement company's shares have run up on strength in its sector, but now they are expensive -- perhaps too expensive.
There is only a handful of body-scanning booths in use today (the army is using a few to outfit its recruits), and the technology is still too bulky and expensive for all but a few adventurous retailers.
If a company launches its efforts too soon, it may suffer unnecessarily through the painful and expensive lessons associated with deploying an immature technology.
Its managing editor Stephen Engelberg argues that, since investigative journalism is now too expensive to be sustained by commercial business models, it ought to be considered a public good.
If the product proves successful in its infancy, it gives Intuit first-mover advantage if it acquires the technology, reduces the likelihood it will compete, and also brings it into its portfolio of offerings before the startup gains too much market traction and becomes expensive.
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With down-hole temperatures of 440 degrees F. and pressures of 27, 000 pounds per square inch, such depths proved too daunting and expensive for Exxon-Mobil (XOM), which sold its Blackbeard well, at the mouth of the Mississippi, to McMoRan in 2008.
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Its mini-croissant, at euro0.60, is a favourite with Greek snackers, but it is too expensive for many peckish Bulgarians, so both the recipe and the size have been adjusted to make the product more affordable.
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