So Joseph Neubauer's newly public Aramark is gearing up from its No. 3 position.
Its no-frills mandate--no meals, no in-flight service, no travel agents--is popular with both budget-seekers and jet-setters.
Vodafone sponsored Ferrari from 2002 to 2006, when its No. 1 driver was Michael Schumacher.
But Liverpool has a huge amount of money tied up in its No. 9.
Sweden retained its No. 1 ranking from last year while Finland improved three places to place third.
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Orders have already been placed with overseas suppliers given company was beginning to reverse its no promotions strategy.
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Its No. 1 sustainability priority, the report said, is to find an environmentally sound alternative to polystyrene cups.
General Mills earned its No. 1 rank by performing strongly in all of the dimensions that influence reputation.
Despite its no-tax past, Amazon now supports nationwide sales tax rules, while Overstock stopped its New York affiliate program.
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First, England lost its No. 1 spot in the Test match rankings after a 2-0 series defeat to South Africa.
Thanks to its no-questions-asked policies and lax regulations, Liechtenstein is the perfect EU nation in which to set up shop.
Its no-contact drive system uses an advanced low-noise motor and geared belt to ensure control over speed while filtering out vibration.
China imports about 11% of its crude oil from Iran, making Iran its No. 3 supplier after Saudi Arabia and Angola.
The National Business Aviation Association published the results of the NEXA study on its No Plane, No Gain web site.
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Its no wonder that Sony stock is at an all time low.
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Interestingly, though Amazon has mostly now reversed course on its no-tax mantra, it does say it wants a nationwide solution, not state-by-state answers.
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This was a clever, attention-getting tactic by Polk Audio: have a gymnast do flips on a trampoline while wearing its no-fall-out sports earbuds.
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But it could lose its No. 2 position to Wendy's if Brenneman doesn't come up with a plan soon or loses his Midas touch.
So its no wonder that Gal Sasson's Make a Play wound up as one of the semi-finalists in our Insert Coin: New Challengers competition.
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Apparently one of the ways that Wyoming makes its no income tax system work is by receiving more federal aid per-capita than most other states.
Conwy council also postponed its no confidence vote last week but will now take place on 21 February following a meeting between the two sides.
The other major player is Royal Philips Electronics (nyse: PHG - news - people ), with its no. 1 position in global lighting.
The first hint of a debate emerged in recent weeks on whether the EU should re-examine its no-contact approach to Hamas, classified as a terrorist group.
His latest venture, tiny tapas restaurant 22 Ships in Hong Kong's Wan Chai neighbourhood, has been attracting hours-long waits (due to its no-reservations policy) since its October opening.
After an ambivalent critical and commercial response to Duke Nukem Forever, Borderlands 2 represents a storming return to form for Gearbox, and deserves to match its no-longer-underdog success.
By 1995 the unthinkable happened: EDS lost its No. 1 position in services revenue to a Johnny-come-lately: IBM, which had formed its Global Services unit only four years earlier.
In 1996, Sony Corp. had to break its no-comment policy on acquisition rumors when a fake e-mail purportedly from its chairman to Apple Computer's CEO started making the rounds.
Which takes us to Kentucky, where a super PAC allied with Democrats recently took the low road in attacking its No. 1 Republican target: Senate Minority Leader Mitch McConnell.
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