In the multipolar world that Russia advocates, it sees itself as a centre of regional influence.
As the European Union's executive, it sees itself as the custodian of procedural decorum and the guardian of the interests of the EU as a whole.
Second, the company has to stop trying to be all things to all investors and make its stand on whether it sees itself more as a growth company or a more mature company.
Google may see itself as friend and helper to the media business, but it also clearly sees itself in control of the targeting information.
WSJ: Holman W. Jenkins Jr.: Google and the Search for the Future
Mr Obama has reduced tensions by saying that Israel has the right to defend itself as it sees fit.
Obama also made clear that Israel has the right to defend itself as it sees fit, which amounted to a diplomatic signal that Washington would not stop a unilateral Israeli strike at some future point if no progress occurred.
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It also worries the army, which sees itself as the guardian of pancasila.
It no longer idolises America, or sees itself as part of a messianic consolidation of freedom, justice and prosperity in the post-Soviet neighbourhood.
Brussels has warned Ukraine that, were it to join this customs union, it would jeopardise its partnership with the EU. Russia itself sees the EU as a source of innovation, but not a model for democracy.
Google (GOOG) sees itself as competing with Amazon (AMZN) when it comes to listing products for sale online.
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The security establishment sees it differently because officials believe that the pressure to reveal material means the government cannot defend itself, even if an allegation is flimsy.
He said that Colombia sees itself as "a bridge" between Washington and all of Latin America, including countries with which it does not have good relations.
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