If the move was an attempt to gain a modicum of respectability, it backfired.
As Denning points out, it backfired in large part because of issues related to trust and culture.
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Offering a platform for consumer action was ambitious and seemed appropriate for the times, but it backfired.
Whatever Mr Hussein's strategy, it backfired catastrophically when he underestimated Mr Bush's resolve to get rid of him.
She added that Sandusky might have thought he was still playing to his Penn State fan base, but it backfired.
The idea was to replicate the windfall rewards of a startup, but it backfired because those who didn't get them felt overlooked.
It backfired completely and by the time the change had been made to a 4-2-3-1 formation from a 4-1-4-1 it was too late.
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Once again, just as the consensus was to be in the commodity asset class it backfired for the moment as the contagion of a globe slowdown that cannot predicted has taken its victims, the speculative interest that saw copper, gold, silver, oil as sure things.
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In the summer, United had reduced spare-airplane availability and reworked its schedule, and it all backfired with increased delays and cancellations.
Even so, it is a strategy fraught with risk, for every time the Republicans have seemed to be milking the scandal politically, it has backfired on them.
Democratic strategist Simon Rosenberg says it all backfired.
So far, however, it has backfired.
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Whatever Microsoft thought was going to happen, it almost immediately backfired.
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Martin McGuinness wore his "Chuckle Brother" badge as a symbol of pride, maintaining it was an attack which had backfired on those who made it.
But an aggressive expansion plan has since backfired and it has scaled back parts of its business, including selling its Jetsetter travel business to TripAdvisor for an undisclosed sum in April.
Mr. Liu, the city comptroller, launched his campaign by saying that he worked in a city sweat shop as a child, a story that backfired in the 2009 race when his mother told a newspaper that it was untrue.
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James Hildreth never looked entirely comfortable in making 14 off 30 balls before falling lbw to Martin-Jenkins and it was 39-3 when the decision to promote Ben Phillips in the order backfired as he was bowled by a full-length ball from Yasir Arafat.
He may have been trying to finally ditch his image as a political swot and appear one of the lads, but the move badly backfired leading to claims he was wildly exaggerating - and in any case, is it something he should have been boasting about?
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