But,as it took just a few weeks, it shows that they are concerned and the whole project backfired and they are going to.

VOA: standard.2009.05.06

If the move was an attempt to gain a modicum of respectability, it backfired.

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As Denning points out, it backfired in large part because of issues related to trust and culture.

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Offering a platform for consumer action was ambitious and seemed appropriate for the times, but it backfired.

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