Taking an internal customer service approach is one of the best ways to build your personal brand and to fortify yourself to better handle politics in the future.

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This means that all media team employees are required to complete customer service training to ensure they are well-prepared to handle anything a customer throws at them, internal departments such as marketing, legal and investor relations are expected to closely collaborate and most importantly, all employees are given the opportunity to contribute content.

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Apple took notice and repurposed the messages to be used as data points for internal use, evidenced by a graph charting customer complaints about the ill-fated Internet service, MobileMe.

CNN: Mark Milian,

Example: Your customer service rep may resolve 50 calls a week, but that same rep may have drawn on additional internal or external resources to handle those calls.

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