The group's campaign, called " Stop the Pity, " was launched here at the South by Southwest Interactive conference in Austin, Texas.

CNN: Africa doesn't need our 'pity'

The event in question was the South by Southwest (SXSW) Interactive conference, and the CEO was Mark Zuckerberg, the founder of Facebook.

CNN: Social anxiety, meet social networking

But when my plane from New York landed in Austin, Texas for South By Southwest, the music, film, and interactive conference, I was excited.

FORBES: How to Attend a Conference as Yourself

But the first three days have consisted mostly of the Interactive conference, which features some of the best and brightest from the world of tech.

FORBES: What You've Missed At South By Southwest (So Far)

He and his TV crew spoke Tuesday afternoon at the South By Southwest Interactive conference, which invited them to discuss how they use digital media to engage with fans.

CNN: Anthony Bourdain: 'We are food pornographers'

The job of kicking off this year's South By Southwest Interactive conference fell firmly in the hands of none other than MakerBot CEO Bre Pettis -- and really a show like this couldn't ask for a better, more enthusiastic evangelist for emerging technologies.

ENGADGET

Financial Advisors: Join Steve Forbes, Bill Gross, Gary Shilling and others in an interactive online conference.

FORBES: Mr. Draghi, Printing Money Is Not The Solution

Financial Advisors: Please join Steve Forbes, Bill Gross, Burton Malkiel and others in an interactive online conference hosted by NAPFA and Forbes.

FORBES: The Early Retirement Income Challenge

Since its launch in January, Highlight has received positive reviews from tech-industry journalists and was one of the most heavily hyped apps this spring at SXSW Interactive, the tech conference in Austin, Texas.

CNN: With new mobile apps, no one's a stranger

The partners will pilot the service next week in Austin, Texas, at the South by Southwest Interactive Festival, a weeklong conference for technology start-ups.

WSJ: AmEx Teams Up With Foursquare

The conference is designed as an interactive workshop and is expected to gather 80 invited participants from around the world.

UNESCO: All Events | United Nations Educational, Scientific and Cultural Organization

For years, people in the conference business have been advocating the application of interactive event concepts (think of open space, bar camps, unconferences).

FORBES: 2012: Our Intelligent Return to the Physical World

What will their Las Vegas based V2V Conference offer, and will that dilute the message of SXSW Interactive in 2014?

FORBES: Will The Creatives Return To SXSW Interactive in 2014?