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The group's campaign, called " Stop the Pity, " was launched here at the South by Southwest Interactive conference in Austin, Texas.
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The event in question was the South by Southwest (SXSW) Interactive conference, and the CEO was Mark Zuckerberg, the founder of Facebook.
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But when my plane from New York landed in Austin, Texas for South By Southwest, the music, film, and interactive conference, I was excited.
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