This is quite acceptable for broadcasting television programs, but it would wreak havoc in any interactive application.

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However, in the longer term Everton is hoping to create an interactive application that serves as a template for other profit-making purposes.

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For years, people in the conference business have been advocating the application of interactive event concepts (think of open space, bar camps, unconferences).

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The application also allows you to be interactive with your Facebook friends on the partner site, extending your social media experience.

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The application encourages teens and adults to learn in personalized, interactive short sessions on highly-specialized topics.

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At a South by Southwest Interactive event in 2008, I saw Zuckerberg speak about his company to application developers.

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"With the release of AIR 2.5 more than three million Flash developers can now build a single game or application and easily deploy it across multiple application stores and devices, " said David Wadhwani, senior vice president, Creative and Interactive Solutions Business at Adobe.

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