This was just one of the many advantages Dell enjoyed during this time, which enabled it to charge higher prices and make PCs at a lower than industry-average cost.
Not only that but the industry cost-income ratio also fell to an average of 79.76% down 1% from last year while margin pressure increased across different performance measurements.
While the regular IT industry catered to the global needs of cost-effective software and business processing, mobiles served the communication needs of average Indian citizens.