M-GO supports multiple digital lockers including UltraViolet, a digital rights authentication and home entertainment industry standard that lets consumers safely and securely download and stream their purchased movies and TV shows via a cloud-based entertainment collection for viewing on TV screens, personal computers, tablets and mobile phones.

ENGADGET: M-GO video on-demand movie service launches, streams to PCs, Samsung and Vizio players

Flash Access 3.0 and the upcoming versions of Flash Player 11 and AIR 3 will be able to be leveraged by content retailers, service providers and device manufacturers to create full UltraViolet experiences, including playback for the UVVU Common File Format.

ENGADGET: Adobe unveils new software tools, adds iOS-compatible streaming video option

That certainly sounds like a huge vote of confidence and this was echoed by more than 20 other alliance members including Microsoft and Paramount Pictures but, will UltraViolet succeed?

FORBES: UltraViolet: Boom Or Bust For Studios And Consumers?

Iron Man 3 is filled with unexpected and delightful twists, including one moment so out-of-the-blue it was practically ultraviolet.

FORBES: Move Over, Top 10 List Of Best Superhero Movies: 'Iron Man 3' Is Here